Journal
Thinking on communication, narrative and the craft of being understood.
The Founder's Guide to Being Quotable
Journalists don't quote companies. They quote people. If you want your business to earn coverage, the founder needs to have something genuinely worth saying — and the conviction to say it clearly.
What Makes a Story Travel
Some stories spread. Most don't. The difference rarely comes down to the budget behind them. It almost always comes down to the same handful of structural qualities — and they can be learned.
The Quiet Power of a Consistent Narrative
The brands that last longest are rarely the loudest. They are the most consistent. There is a kind of compound interest in saying the same true thing over and over — and most organisations underestimate it.
Thought Leadership Is Not a Content Strategy
Publishing more has become the default response to the thought leadership brief. Volume and authority have almost nothing to do with each other. The confusion between them is expensive.
Launch Day Is Too Late to Think About Your Story
The most avoidable communications failure I see in product and business launches is the one that happens months before launch day — when the story is still being treated as an afterthought.