Industry
Startups
From pre-seed to Series B, helping early-stage companies build the narrative, credibility and media presence that support fundraising, hiring and growth.
Startups face a communications challenge that more established companies do not: they need to earn credibility before they have the track record to justify it. The story has to do more of the work, because the proof points are still being built.
This is not a limitation — it is an opportunity. The early stage is when narrative is most malleable, when the founding story carries genuine emotional weight and when the founder's voice has the most authentic authority it will ever have. The startups that invest in communications early create a durable advantage that compounds as they scale.
What startups typically need
- A founding narrative — why this, why now, why these people — that works for investors, early customers and potential hires simultaneously
- Founder positioning — a public presence that builds the founder's authority in the space, separate from but reinforcing the company story
- Launch communications — getting the first announcement right, with the right journalists and the right angle
- Ongoing visibility — maintaining presence between the big moments through thought leadership and media relationships
Scaling communications with the business
The communications needs of a pre-seed startup differ significantly from those of a Series A or B company. At pre-seed, almost everything is narrative. At Series B, the track record supports the story. A communications strategy that evolves alongside the business — rather than being rebuilt from scratch at each stage — is what separates startups that sustain momentum from those that spike and fade.
Services in this industry
What the work looks like in Startups
Strategic Communications
A full-picture communications framework that aligns your business objectives with the right messages, the right audiences and the right moments.
Explore 02Public Relations
PR that is earned, not bought. Coverage that comes from having something genuinely worth saying — and saying it to the right people, at the right time.
Explore 03Brand Storytelling
Excavating the narrative that already exists inside your brand and giving it a shape that people can understand, remember and repeat.
Explore 04Founder Positioning
Helping founders develop a distinct, credible public voice — one that builds their personal authority while reinforcing the credibility of their business.
Explore 05Thought Leadership
Establishing genuine intellectual authority — not thought leadership as a content tactic, but as a sustained positioning strategy that builds trust over time.
Explore 06Media Relations
Building genuine relationships with journalists, editors and producers — and using those relationships to earn coverage that matters to your business.
Explore 07Brand Reputation
Building, protecting and, when necessary, restoring the perception of a brand — with honesty, consistency and a long-term view.
Explore 08Launch Communications
Creating the communications moment that gives a new product, business or initiative the attention and credibility it deserves — from the first announcement to sustained post-launch momentum.
Explore 09PR Strategy
A communications roadmap built around your business objectives — not a list of tactics in search of a purpose, but a coherent plan for building the perception your business needs.
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